Kuala Lumpur – Citibank Malaysia credit card holders visiting Singapore in the upcoming holiday season have an opportunity to win a stylish Mini Cooper thanks to the "Uniquely Singapore Mini Cooper Contest" launched by Citibank Malaysia and the Singapore Tourism Board (STB).

Through the campaign, which runs from Saturday, September 15, 2007, to Friday, January 11, 2008, Citibank Malaysia credit card holders not only have a chance to win a Mini, they can also win instant rewards such as the Creative Zen Stone Plus MP3 player (offered on a weekly basis).

"Singapore is a popular shopping and holiday destination among Malaysians. Set within a cosmopolitan setting, Singapore has evolved into a leading destination for dining and world-class performances, variety and value-driven shopping experiences. It is a feel good place to be in, any time of the year," said Vipin Agrawal, Cards Business Director for Citibank Berhad.

Agrawal said the "Uniquely Singapore Mini Cooper Contest" campaign is also fun, lighthearted, and aims to reward cardholders with the chance to win a sporty car and other equally interesting gifts while enjoying their shopping and holiday experience.

"We are pleased to be collaborating with Citibank Malaysia on this promotion that ties in strategically with the Singapore Tourism Board's objective of highlighting Singapore as an exciting and unique destination. With something new happening at any time, whether for business or leisure, spending in Singapore now comes with an additional reward for Malaysian Citibank card members," says Mr. Chang Chee Pey, Regional Director ASEAN (M) of the Singapore Tourism Board.

Chang also added that, throughout the period of this contest, Malaysians should consider "adding value" to their trips to Singapore by looking out for deals offered as part of the Uniquely Singapore Weekends campaign. More information on weekend offers can be found at www.visitsingapore.com/weekends.

Customers just need to register once via SMS if they would like to take part in this unique campaign. To enter the contest to win the Mini Cooper convertible, customers must spend a minimum of S$50 and above in Singapore.

To get the instant rewards, customers need to spend S$800 and above in a single day, in Singapore. Multiple receipts charged to the same card and on the same day are acceptable.

A total of 25 Creative Zen Stone Plus (MP3 Players) will be awarded weekly, each worth RM269. All rewards are limited to one per customer, while stocks last. Upon registration and verification of receipts at the Singapore Visitors Centre, Orchard Road, customers will be informed on delivery of the Creative Zen Stone Plus Audio Player.

In addition, from September 15 to October 14, Citibank card members benefit through the Uniquely Singapore Weekends campaign with 5X rewards points for any spending of S$300 and above per transaction on Sat & Sun.

"This unique campaign reflects how Citibank believes in giving its credit cardholders added value and opportunities to enjoy their shopping and dining experiences. Not only will our card members have a uniquely memorable experience in Singapore, but also be rewarded at the same time. We believe in maintaining good relationships with our loyal customers and by doing so, we strengthen the relationship between the bank and our customers," added Vipin Agrawal.

Citibank is the market leader in the local credit card industry with a 20% share on card spends, and over a million credit cardholders. The Citibank credit card also commands over 90% brand awareness in Malaysia and it is the "number one" card issuer worldwide, with more than 145 million cards in 40 countries.

Source:http://www.citigroup.com/citigroup/press/2007/071001e.htm