KOTA KINABALU: Bank Rakyat will introduce the ‘Kempen Emas 1 Kilo’ beginning next month as part of its latest campaign to reward existing Ar-Rahnu customers and attract new ones.

Its marketing and communications senior vice president Nizam Sani when announcing this today, said the bank expect the campaign to push up 30 per cent of its existing Ar-Rahnu clients base.

“While we can’t reveal our current clients figure, we can say that the Ar-Rahnu segment covers 25 per cent of the bank’s total business clients.

“We hope the new campaign will also encourage more customers to utilise our Ar-Rahnu Islamic Pawn Broking service in 184 branches nationwide,” he said.

Bank Rakyat, the biggest Islamic cooperative bank in the country, he said aimed to change the perception of the public that Islamic pawnshops are not only for those faced with financial problems, but also a safe place to store gold accessories while avoiding ‘riba’ (usury) which is prohibited by Islam.

The new pawn and win campaign will run for a year until July 31 next year. It offers monthly prizes to 100 winners with the grand being a one kilogramme gold bar. The total prizes amounted to nearly RM500,000.

Source: https://www.nst.com.my/business/2017/07/261348/bank-rakyat-kicks-kempen-emas-1-kilo-next-month