“FORTIS HERO 2008” NOMINATIONS NOW OPEN IN MALAYSIA
Nominate Outstanding Individuals And Stand A Chance To Win An Exclusive Fortis Watch

KUALA LUMPUR, 4 August 2008 – Fortis, the watch for all heroes, is giving away five exclusive B-42 Flieger Chronograph Fortis watches worth RM 8,880 each, through its inaugural nationwide “Fortis Hero 2008” search.

Open to all Malaysians, Fortis aims to identify and profile individuals who have made a difference in the society. The search is a way to acknowledge those people who have changed lives through their selfless actions and do not expect to be thanked.

The heroes nominated could have either made an impactful contributions to the betterment of others and society or shaped the path for the future in any industry, including technology, business, education, social work, and politics.

They could also have overcome great physical, mental or social barriers to get to where they are today or pushed ahead with contrarian plans in spite of overwhelming opposition. Either way, their extraordinary qualities deserve to be acknowledged and celebrating them the Fortis way is the ultimate way to express admiration and appreciation.

To be in the running to win the watch, just to log on to www.fortis-heroes.com to nominate one hero each before 15 August 2008. The five top selected heroes will also receive a B-42 Flieger Chronograph worth RM 8,880 with the personalised engraving of “FORTIS HERO 2008” on the back case of the watch, making it an exclusive timepiece.

A brand linked to courage and bravery, Fortis has always pursued and participated in the research and development of activities within space. Known for its sturdiness, precision and technical superiorities, it has remained the chosen watch of astronauts and is the exclusive supplier of manned space missions authorised by the Russian Federal Space Agency.

Since 1994, when the brand earned itself the “Official Sponsor for Space Missions and On Board the International Space Station”, missions have been launched into space where Fortis began on the GTS Project (Global Transmission Services) aboard ISS International Space Station with the goal of testing global watch synchronisation from space.

Fortis is one of the industrial partners to be counted as a pioneer in researching the benefits of this technology. Due to the latest coding-technology, a radio signal will send the present local time 250 miles from earth, transmitting the valid local time, including daylight savings time and national reference times (UTC).

Such missions are extremely challenging to all individuals involved. Pilots and astronauts undergo extreme pressure and training as such high-risk operations which are done under intensive care and scrutiny. Having the knowledge is not merely enough but mental tolerance is a requisite.

To these astronauts and cosmonauts, Fortis salutes them and terms them as heroes who dare for others. Likewise through the “Forties Hero 2008”, Fortis celebrates Malaysians with extraordinary strengths and passion for a better future.

About Fortis

FORTIS
Since its establishment in 1912 in Switzerland's Grenchen, this company can look back on a long tradition of developing precision chronographs for air and space travel. Fortis has a recognized association and history with military and missions in space and since the start of 1990s, this Swiss firm rich in tradition has worked intensively with specialists of air and space travel

Fortis Authorised Retailers in Malaysia

Kuala Lumpur:
1. Cortina Watch Sdn Bhd – KL Plaza
2. Emotus Time Culture – KLCC
3. Hang Thai Watch – Bangsar
4. Kedai Jam Hong Lee – Berjaya Times Square
5. The Hour Glass – The Gardens & Pavillion
6. Watchshoppe – 1 Utama

Perak:
1. Beauty Clock House – Ipoh Parade

Penang:
1. Bright Watch Sdn Bhd
2. See Chin Watch & Optical – Jln Pengkalan
3. Watchshoppe – Gurney Plaza

Kota Kinabalu:
1. Fong Sang Yick – Centre Point

Seremban:
1. Poly Time – Seremban Parade

Johor:
1. Tai Heng – Tmn Johor Jaya

For more information, please contact:

Ms. Magdalene Chong
Marketing Manager
Citimex International (S) Pte Ltd
Tel: (65) 6392 1268
Fax: (65) 63921638
Email: [email protected]

Smitha Virik
PR Manager
Vibes Communications Sdn Bhd
Tel: (6) 03 2094 8330
Fax: (6) 03 2094 8530
Email: [email protected]